COLD IS GOLD × JOSEPH GILES
OPERATIONAL BRIEF · JULY 2026

A predictable flow
of new interior designers and architects.

This document lays out an operational plan to get Joseph Giles specified by high-end interior designers and architects through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

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01 / YOUR BUSINESS

We understand your DNA.

Joseph Giles is a British designer-manufacturer of luxury architectural ironmongery, founded in 1998 and based in West Sussex. A family business — John Harwood (founder), Giles Harwood (Managing Director) and Joseph Harwood (CEO) — it has grown into one of the finest names in high-end hardware, with solid-brass door, cabinet and window fittings designed and hand-finished in Britain and specified on super-prime residential projects in over 50 countries. The proposition is a holistic range built from a single material, with matching finishes across hundreds of pieces and a bespoke-commission service for the world’s most exacting private homes and their ultra-high-net-worth owners.

1998
Founded in West Sussex
family-run designer-manufacturer, now a market-leader in high-end architectural hardware
50+
countries with Joseph Giles projects
super-prime residences and yachts specified worldwide, from London to LA and the Gulf
100%
solid brass, made in Britain
one material, matching finishes across hundreds of pieces, hand-finished by their own artisans
3
showrooms and teams
London, Los Angeles and New York, covering the UK and US markets directly

What sets you apart

Joseph Giles is not a catalogue reseller. Every piece is designed and engineered in-house and hand-finished in solid brass — from lever handles and door pulls to cabinet hardware, window fittings and switch plates — with matching finishes across the whole range so a project reads as one coherent scheme. The detail runs deep: a patent-pending sprung-rose mechanism keeps a handle from ever protruding more than 6mm from the door. And when a scheme needs something that does not exist yet, the bespoke-commission service designs and makes it. That combination of a single-material range, in-house craft and true bespoke is what puts them on the specification for the world’s most demanding private residences.

What we will push on your behalf

Joseph Giles’ solid-brass, made-in-Britain hardware and bespoke commissions, pitched to the people who specify it: high-end interior designers and architects. The cold email opens a single conversation at the specification stage, where one decision can put Joseph Giles hardware across an entire super-prime project. The angle lands on a conviction every luxury designer shares — a high-end interior should feel as good as it looks, and the hardware is the part the client touches every day. We reach the studios you have not worked yet, on projects where heirloom brass is the expected level of finish.

02 / YOUR MARKET

A market identified and qualified.

We start from the universe of high-end interior design and architecture practices across the English-language markets a cold campaign can reach effectively: the United States, Canada, Australia and New Zealand, plus the international hubs where English is the business language and ultra-high-net-worth residential is dense — Singapore, Hong Kong and the UAE. The UK is set aside at your request, already worked for years. We deliberately screen for premium: if a studio’s own site and published projects do not read as high-end, they come off the list. Company size is not a filter — a sole super-prime designer is as valuable as a fifty-person practice. The resulting working universe is around 13,500 premium specifier firms, with the United States carrying the bulk of it.

~13,500
premium specifier firms identified
high-end interior design and architecture practices across the US, Canada, Australia, New Zealand, Singapore, Hong Kong and the UAE (UK set aside), after the premium/high-end quality filter
~6,750
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~111
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~22
potential new clients
over 12 months (B2B average closing rate: 20%) — market headroom on a super-prime, cost-insensitive ticket, not a delivery cap

How we build this database

We cross-reference the AD100 and Elle Decor A-List, national design and architecture directories, the design press (Architectural Digest, Dezeen, Luxe, Tatler, House & Home), award lists (Gold Nugget, Luxe RED, Houses Awards), Houzz and ArchiPro project pages, and LinkedIn to identify studios that match your criteria. Every contact is then verified and enriched by AI: a premium/high-end screen on the studio’s own site and projects, a named decision-maker check, business email validation, and a last-12-month project and press scrape. Impossible to do by hand across thousands of firms in a dozen countries — this is what makes qualification possible at scale.

Why 50% are contactable

Founders and principals of luxury design studios are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative for the segment — high-end studios typically yield 40% to 60% verified decision-maker emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so you get realistic projections rather than optimistic ones.

This sizing is the maximised, defensible version of the reachable premium universe, with the UK set aside at your request. We can tighten it (US only, top design capitals only, interior designers only) or widen it back (add the UK, add hospitality specifiers) once Phase 1 of the campaign has run. Two things to keep in mind: the premium filter is applied on each studio’s own published work, and the ~22 figure is market headroom on a super-prime, cost-insensitive ticket, not a promise — the real value is surfacing the studios you have never worked, exactly as your team already sees with designers who are not yet in HubSpot.
03 / PROSPECT SAMPLE

10 companies identified by our AI.

Before launching at full scale, we always start with a sample of 10 real prospects, picked across the reachable markets (US, Canada, Australia, New Zealand, Singapore, the UAE and Hong Kong) to show the approach works everywhere the campaign runs. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the studio fits Joseph Giles. The same method will then be applied to your full database of ~6,750 contactable decision-makers.

For each prospect, our AI identifies a concrete signal: a recently published project, an award or ranking, a senior hire, the hardware they specified on a job. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample spans four US studios (Los Angeles, New York, San Francisco, Chicago) and six international practices (Melbourne, Toronto, Auckland, Singapore, Dubai, Hong Kong) — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

Landry Design Group

Richard Landry, AIA · President & Founder
High-end custom residential architecture, Bel-Air / Los Angeles. Founded 1987; AD100; super-prime estates for ultra-high-net-worth clients.
SIGNAL DETECTED

June 2025: Landry Design Group won four Gold Nugget Awards (two Grand, two Merit) at the Pacific Coast Builders Conference — for the Brentwood, El Milagro, Crestwood and Montana Lake House residences. A $27.95m Brentwood contemporary was also featured on The Luxury Home Show.

WHY THIS PROSPECT FOR JOSEPH GILES

A studio designing multi-thousand-square-foot bespoke estates where cost is no object and every fitting is specified to match. Landry’s transitional, classical-meets-contemporary detailing is exactly where heirloom solid-brass door and cabinet hardware reads as the expected level of craft, and the bespoke-commission service answers the one-off pieces these homes demand.

02

S.R. Gambrel

Steven Gambrel · Founder & Principal
New York interior design studio, architecture-trained principal. AD100; period-authentic townhouse and estate interiors.
SIGNAL DETECTED

Named to the Architectural Digest AD100 in 2026 (and in 2025). Gambrel’s salvage-informed, period-authentic interiors already draw on heritage British fittings brands such as Drummonds and Urban Electric.

WHY THIS PROSPECT FOR JOSEPH GILES

Gambrel’s whole aesthetic rests on unlacquered solid brass that patinas with age, on 19th-century townhouses and estates where the hardware is a period detail, not an afterthought. Joseph Giles’ hand-finished brass and bespoke commissions sit squarely in the palette he already specifies.

03

NICOLEHOLLIS

Nicole Hollis · Founder & Creative Director
San Francisco luxury residential studio. AD100 and Elle Decor A-List; UHNW homes in Tahoe, Jackson Hole, Hawaii and New York.
SIGNAL DETECTED

Published her Rizzoli monograph Artistry of Home in 2024, and was named a 2025 Design Icon by California Home+Design (April 2025). Recent work includes the Signature Suites at Kona Village, A Rosewood Resort, with Walker Warner Architects.

WHY THIS PROSPECT FOR JOSEPH GILES

A studio built on “exquisite craftsmanship” and timeless, material-driven interiors for ultra-high-net-worth private homes. Heirloom solid brass that ages, rather than plated fittings, is a natural fit for her stated ethos, and the calibre of estates and resorts she specifies for matches Joseph Giles’ super-prime positioning.

04

Suzanne Lovell Inc.

Suzanne Lovell · Founder & Principal
Chicago luxury interior-architecture firm, architect-trained founder (ex-SOM). AD100 interior architect; historic estates and penthouses.
SIGNAL DETECTED

Named a 2025 Luxe RED Awards judge and won a Luxe RED Award for a Lakeside, Michigan residence; featured on the July 2024 Luxe Interiors + Design cover and in a 2026 Sandow “Private Tour”.

WHY THIS PROSPECT FOR JOSEPH GILES

An architect-led studio delivering fully custom interiors — bespoke millwork, cabinetry and complete door programmes on historic estates and penthouses. Lovell specifies hardware at the component level, exactly where premium British solid brass elevates the enduring detail her clientele expects.

05

Rob Mills Architecture & Interiors

Rob Mills · Founder & Creative Director
Melbourne architecture-and-interiors studio (offices Sydney, Perth). Three decades of Australia’s premier luxury residences, architecture and interiors in-house.
SIGNAL DETECTED

November 2025: Howqua River Lodge, a five-bedroom off-grid alpine residence with spotted-gum timber interiors, published by Dezeen (30 Nov 2025) and named a 2025 Houses Awards finalist.

WHY THIS PROSPECT FOR JOSEPH GILES

Because the studio delivers architecture and rich, layered interiors under one roof, hardware specification runs through the same team — a single decision point for brass door and cabinet hardware on super-prime homes. Their timber-and-metal material language is exactly where solid brass belongs.

06

Rosen + Co Design Studio

Jodie Rosen · Founder & Principal Designer
Toronto design studio specialising in high-end custom homes and large-scale residential renovations, with “material richness” as a signature.
SIGNAL DETECTED

Named to House & Home’s H&H 100 list of Canada’s top designers (2025 edition, updated January 2026).

WHY THIS PROSPECT FOR JOSEPH GILES

A studio whose signature is material richness on high-end custom homes — precisely the segment that specifies premium brass hardware for a tactile, luxury finish. National recognition puts her in front of exactly the clientele Joseph Giles serves.

07

CV Interiors

Celine Vernezy · Director & Principal Designer
Auckland luxury interior design studio, Paris-trained founder with 30+ years; former curator at design showroom Cavit & Co.
SIGNAL DETECTED

Completed the Merivale Avenue residence in Epsom, Auckland in 2024, and specified Turnstyle Designs lever handles — a British brass hardware maker — on her Parnell residence project (credited on ArchiPro).

WHY THIS PROSPECT FOR JOSEPH GILES

The strongest hardware signal in the sample: she already sources premium British brass hardware, which makes Joseph Giles a direct upgrade-and-bespoke conversation rather than a cold introduction — higher-touch handles and one-off commissions on the same kind of super-prime project.

08

Elliot James Interiors

Elliot Barratt · Founder & CEO
British-founded luxury interior design studio, HQ Singapore with Dubai and London offices. Penthouses and landed residences.
SIGNAL DETECTED

Named a winner in LUXlife Magazine’s Leaders in Luxury 2024 (Best Luxury Interior Design & Architecture Studio).

WHY THIS PROSPECT FOR JOSEPH GILES

A British-founded studio working luxury penthouses and villas across Singapore, Dubai and London, culturally primed for British-made solid brass — and its multi-hub footprint spans two of your three international target markets in a single relationship.

09

XBD Collective

Ellen Søhoel · Founder
Dubai luxury design house (offices London, Kochi). Palm Jumeirah and Emirates Hills villas; whole-island mansion programmes.
SIGNAL DETECTED

Completed interior designs for the exclusive mansions and villas on AlThuraya Island (Sharjah Waterfront) in August–September 2024, up to the “Majestic Mansion” tier; holds a CID Award for Residential Interior Design of the Year.

WHY THIS PROSPECT FOR JOSEPH GILES

Super-prime UAE residential at volume — Palm Jumeirah and Emirates Hills villas plus entire island mansion programmes — means hardware specified across dozens of homes at once. Exactly the scale where a single relationship puts Joseph Giles brass through a whole development.

10

In Situ & Partners

Yacine Bensalem · Founder & Principal
Hong Kong architecture-led practice, founded 2011. Super-prime private residences internationally, yacht interiors and elite private clubs.
SIGNAL DETECTED

Featured in Tatler Asia for a super-prime private residence: a 4,090 sq ft Haussmann-style family apartment in Paris’s 16th arrondissement with Eiffel Tower views, recreating classical detailing.

WHY THIS PROSPECT FOR JOSEPH GILES

An architect-led, detail-obsessed practice restoring and building high-end private residences where classical detailing and bespoke fittings are the point. The bespoke-commission service is the hook — they need one-off hardware that matches a period scheme.

04 / AI PERSONALISATION

Emails that look written by hand.

The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a founder or design principal opens an email and reads a line that names a project they just published, an award they just won, or the very hardware they specified on a recent job, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of high-end studios, then weaves them into the opening line of each email so every message reads as if a human spent two minutes on the recipient’s work. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the designer’s own vocabulary, tied directly to Joseph Giles’ hardware.

The principle: when a design principal reads the email, they should think “this person looked at my work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in specifier vocabulary — specification, finishes, joinery, millwork, brassware, bespoke, super-prime.

Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.

01

A recently completed or published residential project

What we look for The studio’s most recent published or completed residential project in the last 6 to 18 months: a new home tour, a portfolio addition, an Instagram reveal, a press feature. The richer the detail (location, materials, joinery), the more precise the opening line.
Where we find it Studio website (projects / news) · Instagram · Dezeen · Luxe · Tatler · House & Home · ArchiPro · Houzz
Findable on 90% of prospects
Raw data

Rob Mills Architecture & Interiors published Howqua River Lodge on Dezeen on 30 November 2025 — a three-pavilion off-grid alpine house with spotted-gum timber interiors, pool, spa and sauna.

AI personalisation →

“I saw Howqua River Lodge go up on Dezeen at the end of November, the spotted-gum joinery running through the three pavilions is exactly the kind of project our solid-brass hardware sits well in.”

02

A recent award, ranking or editorial recognition

What we look for A named award, ranking or feature in the last 12 months: an AD100 or Elle Decor A-List entry, a Gold Nugget or Luxe RED award, a Houses Awards shortlist, a House & Home top-designers list, a magazine cover or a monograph.
Where we find it AD100 · Gold Nugget Awards · Luxe RED · Houses Awards · House & Home H&H 100 · trade press · LinkedIn
Findable on 65% of prospects
Raw data

Landry Design Group won four 2025 Gold Nugget Awards (two Grand, two Merit), announced 25 June 2025, for the Brentwood, El Milagro, Crestwood and Montana Lake House residences.

AI personalisation →

“I noticed Landry Design Group picked up four Gold Nugget Awards in June, El Milagro especially looks like a home where the hardware is part of the story.”

03

The hardware and finishes specified on a recent project

What we look for The materials and hardware a studio actually specified on a recent job: the metals palette, the finishes, and in particular any competing hardware brand credited in a project’s supplier list. This is the sharpest signal because it opens a direct upgrade-and-bespoke conversation.
Where we find it Project detail pages · ArchiPro / Houzz spec lists · supplier credits · “get the look” press features · studio case studies
Findable on 55% of prospects
Raw data

CV Interiors specified Turnstyle Designs lever handles — a British brass hardware maker — on its Parnell residence project, credited on its ArchiPro project page.

AI personalisation →

“I noticed you specified Turnstyle lever handles on the Parnell house, we make solid brass in the same spirit and take it further with fully bespoke commissions.”

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Joseph Giles has all three.

Our conviction is that we can install for you a steady stream of qualified specification opportunities with high-end design studios over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
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